Goals/Vision
Flecto Pass was designed to be a bridge between fitness studios and consumers in the Middle East. The concept is similar to Uber; studios can promote their classes and reach new clients through. Users are encouraged to explore different workout styles and studios.
Deliverables
I was tasked with building the consumer mobile app and desktop app for gym managers to access and manage their listings. The goal was to allow users to easily discover options by location, time, activity, and popularity.
Success Criteria
Success meant users were booking different classes and exploring a variety of options versus only visiting one location. The goal was to get 1,000 users in the first quarter with a lean budget.
My Process
Research Findings
Throughout the past three years, the fitness and sports industry in the MENA region has grown to become $5 billion industry. Giant gyms like Fitness First have received a $150 million equity injection to grow and boutique studios are popping up all over the region. At the same time, millennials have developed the growing need to increase their exposure to new experiences.
Millennials are no longer content with traditional methods of routine and like change. A standard gym with the same classes no longer cuts it. People are looking to try new things and discover new methods of working out. Apps like ClassPass, GuavaPass, FitPass, and more have all discovered unique ways of allowing millenials to mix up their workout routines. Flecto Pass is aimed at joining that genre in an untapped market.
Bottom line: Millenials want new experiences and to change up their fitness routines constantly.
+156%
increase in participation in online fitness passes
3.4 million
members utilize private health clubs in the Middle East
60 million
classes have been reserved at boutique studios around the Middle East
Wireframes
Based on analysis of the research and competitors, I began putting together wire frames of best practices from different applications in the fitness industry. The design process was altered to fit time constraints and industry journeys were imitated.
The Flow
Flecto's unique addition to the market was its flexible membership plan options and ability to leave reviews on classes so other users would have more insight. The goal was to build a fitness community with a focus on women, knowing they represented the greatest volume of people attending fitness classes.
The Design
The app was being released around the same time the new iOS 11 release so I took that into account to drive the style of the brand and app. The bold large headers allow for users to clearly identify where they are at any given point of the flows.
